Dishwashers also benefit from low penetration rates, at under 2%

Sales of dishwashers took off in 2012 thanks to rising disposable income combined with changing consumer habits. Among other things, a decreasing amount of time for basic household tasks has driven many Brazilians to invest in time-saving devices. Dishwashers also benefit from low penetration rates, at under 2% in 2012, and the fact that fewer maids are available in large urban areas as the Brazilian economy continues to provide strong employment.

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