Dishwashers in Colombia

The water savings which can be achieved through the use of dishwashers has been proven through studies conducted by leading consumer appliances companies. There is a 40% difference between filling a dishwasher and doing one load of washing and washing the same dishes by hand. This fact encouraged many Colombian consumers to purchase dishwashers towards the end of the review period.

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Retail sales of dishwashers posted a 14% increase in volume terms to reach 245,000 units

During 2012, retail sales of dishwashers posted a 14% increase in volume terms to reach 245,000 units. During the recession, sales of dishwashers experienced a strong drop in sales, recording 49% volume sales decline in 2009. Dishwashers witnessed the first signs of recovery only in the second quarter of 2012; however, the rebound in growth was not as sudden as the decline during the time of economic recession. Nonetheless, accelerated growth was already evident in 2011
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Dishwashers also benefit from low penetration rates, at under 2%

Sales of dishwashers took off in 2012 thanks to rising disposable income combined with changing consumer habits. Among other things, a decreasing amount of time for basic household tasks has driven many Brazilians to invest in time-saving devices. Dishwashers also benefit from low penetration rates, at under 2% in 2012, and the fact that fewer maids are available in large urban areas as the Brazilian economy continues to provide strong employment.

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